Nationwide Promotion

A marketing positioning will be first carried out for the qualified enterprises before their products being promoted in the Chinese market. During the followed nationwide promotion period of 180 days, with enterprises providing samples and product brochures, fairs and try-outs will be held pertinently in different type of terminal marketplaces according to the product’s positioning. Thus, the system facilitates the products’ direct entry into typical commercial centers, so that the products can rapidly make exposure to consumers while the first-hand market feedback could be immediately collected and obtained. Moreover, medias of various types will work together on the publicity among consumers.

Entry into Retail Channels with exposure to consumers in Beijing and Shanghai

Typical retail marketplaces will be selected first in Beijing and Shanghai, the two typical cities. Consumer products will be brought through recommendation into these marketplaces for distribution, which will lasts for 180 days. In this duration, the product’s feedback, which is essential to the followed marketing decision-making, can be obtained directly from the consumers. In addition, the newly-imported brand and product’s impact on end users could also be enhanced, where the promotion among potential distributors can benefit from.

Searching, Training and Recommendation of Qualified Agents

In order to tackle the difficulties of finding qualified Chinese agents for the foreign enterprises, make impacts among terminal markets and enhance the brand recognition, a training program would be carry out, aiming at creating a better acquaintance with the foreign enterprises and brands for agents, and providing them with the knowledge about how to cooperate with the foreign enterprises.

The qualified agents, who have been systematically trained, will be recommended to and brought into line with the enterprises.

Nationwide Spread in Distribution Channels

Products receiving positive feedbacks will be further recommended to commercial centers in economically advanced areas to expand its impact.

Yangtze River delta, where has seen the highest level of economic development and acceptance of foreign brands, together with other cities of great market potential all around China, will be selected in the first round. The products with different market positioning will therefore have a wider scale of choices on distribution channels with different consumption levels.